The average person retains 7% of what is read in text- and over
% of what is viewed in live-action video.
Customer feedback revealed that 84% of those who watched
instructional videos preferred them to cal 1-800 numbers, and
95% to using printed user guides.
Video is literally the next best thing to speaking to your
customers face to face.
Video converts more customers, builds stronger relationships
with them and it's one of the top overall opportunities to reach
Retail site visitors who view video stary two minutes longer on
average and are 64% more likely to purchase than other site
visitors. (comscore, August 2010)
Video in email marketing has been shown to increase
click-through rate by over 96%. (Implex 2011 Email Marketing
A minute of video is worth 1.8 million words according to Dr.
James McQivey of Forrester Research. (Forrester, January
onsumers use and trust online video over 90% of shoppers
surveyed found video useful in making purchase decisions
according to a study of swimwear boutique customers.